SEO for Family Law: Tips & Tricks

seo for family law guide

Want to know the secret to acquiring more clients? It’s simple: SEO for family law.

No, SEO isn’t a fancy marketing buzzword; it’s a legitimate strategy to get your practice on the map.

If someone needs help with their divorce proceedings or is in a battle for custody, what do you think their first steps would be? They’ll search for a family law expert — and you want your law firm to appear at the top of Google’s results.

So if you want that to happen, SEO is a must. It takes constant effort and an investment in content, and while you likely won’t see results immediately, the payoff is worth it.

finding local family law business with seo

What Is SEO for Family Law?

SEO for family law is a marketing strategy that improves the visibility of your practice without paying for ads. This strategy entails employing different techniques to make Google show your website and content at the top of its results.

Optimizing your website for Google is one step — a thorough SEO strategy means creating content that your potential clients will find useful.

Related: What Are Google SERPs?

Do You Need an SEO Strategy for Your Family Law Firm?

Did you know that 70% of all law firms use their website to land clients and cases? And to get those clients to your website, you need SEO.

However, many make the mistake of thinking stuffing keywords into their website and content is enough. But when law-related keywords are so competitive, you need a focused, intentional SEO strategy to outrank other law firms in your area.

That’s why we recommend working with an SEO content agency that specializes in helping law firms succeed in a crowded market.

Are you finding out that your SEO for family law strategy isn’t bringing in new clients? Book a meeting today and start driving more traffic organically.

SEO for Family Law: Targeting Keywords

Keywords play a massive role in any successful SEO strategy. Targeting the right ones means that your family law practice will pop up when potential clients seek the legal aid that you can provide.

Basically, if your content matches what people search for, it’s more likely to show up in Google’s search results. However, identifying the best keywords for your practice (and identifying the best way to use them) is challenging.

For example, common keywords would be “divorce lawyer” or “family law attorney,” but those are pretty broad terms.

An excellent way around this is by using long-tail keywords with low search volumes but attract people who are more likely to contact you and pay for your services. So instead of targeting only “family law attorney,” you would also look into keywords like “family law attorney in California.”

A solid keyword strategy is the foundation of SEO — it increases your visibility and drives targeted traffic to you.

family law seo search on tablet

The Three Key Elements of SEO for Family Law

An SEO strategy for family law has to work on more than one level to reach the top of Google’s results. These levels include:

1. On-Page SEO for Family Law

On-page SEO is how you optimize the individual pages of your website to rank for search. It consists of the following:

  • Practice Area Pages (Landing Pages) — Long-form content where you share your knowledge in specific areas, answer questions your clients often ask, and dive into the details of the practice area is crucial to any SEO strategy.
  • FAQ Pages — Creating a dedicated FAQ page benefits your law firm’s SEO for several reasons. It addresses potential clients’ concerns, demonstrating your knowledge and understanding of their needs. FAQ pages are also a goldmine for SEO keywords to boost your rankings and lead to lower bounce rates, longer visits, and more conversions.
  • Quality Blog Posts — Consistently uploading high-quality, relevant blog posts is the foundation of many SEO strategies (and for a good reason). It helps you show off your family law expertise, get shares on social media, and keep your site updated regularly with relevant keywords and optimized content.

Related: Blogging Mistakes to Avoid

2. Off-Page SEO for Family Law

Off-page SEO focuses on establishing your family law firm as a credible, trustworthy, and authoritative source. It’s also one of the essential SEO ranking factors to get right.

The key elements of off-page SEO include:

  • EEAT — Google wants to see that you have family law Experience (E), Expertise (E) in the topic, Authoritativeness (A) in the industry, and Trust (T) in providing accurate information.
  • Backlinks Building backlinks is another important ranking factor; you want other high-quality websites to link to yours. Google looks for the quality and number of backlinks when determining how and where to rank a website. You can build these by guest posting on blogs, joining online lawyer directories, participating in your local community, offering legal expertise to media outlets, etc.
  • Social Media Social media is a vital channel for off-page SEO; it has the ability to improve your rankings significantly. Being active on social platforms benefits your EEAT and local SEO while driving traffic to your site and getting your name in front of more potential clients.

Related: YouTube Backlinks for SEO

3. Local SEO for Family Law

Finally, we have local SEO. Because most family law firms work locally, they want to target clients in specific areas.

One essential part of SEO is ensuring that your contact details are correct across the web — mainly your NAP (Name, Address, Phone Number).

Focusing on local SEO means optimizing your:

  • Google Business Profile — This page is the most vital aspect of a local SEO strategy; claim it and optimize it now. Optimizing your Google Business Profile means ensuring your NAP is accurate, listing business hours, linking to your website, describing your practice, adding photos of your business and staff, and soliciting reviews from past clients.
  • Online Reviews — Another factor that plays into your local SEO and influences your online reputation, visibility, etc., is your online reviews. They act as social proof that influences whether or not a potential client decides to hire you or someone else. The quantity and quality of your client reviews matter. In addition, how you respond to reviews (positive and negative) impacts your SEO and reputation.

Ready to see how SEO for family law can help bring in more clients faster? Book a meeting and find out.

Last Updated on June 5, 2023 by Hilda Wong

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