When you think of quality content, what is the first thing that pops into your head? A dog joke, like:
What did Darth Vader’s dog say to Luke’s dog?
Join the bark side
Okay, so that might not have been the most high-quality joke, but it is something that can capture the attention of your readers. High-quality is often subjective, but the success or failure of your content marketing will hinge on this type of content. Here are a few things you will need to create quality content and learn why it is essential for your business.
Google Provides the Definition of Quality Content
Like it or not, Google is king. When you have written copy or images to your website, it is being judged by Google. Your content marketing strategy should include ways to entertain or inform your audience in a bid to acquire more clients. Some paid advertising or organic searches are used to achieve this goal, and the better the content, the higher the rank with Google.
So how does Google judge content?
Google is looking that every page is serving a purpose for your site. These pages should be informative and provide details about the company. If this information is not present on the first page, then you might have a bounce rate that will skyrocket.
Along with that, all your content should be well-researched, expertly written, and be completely original. Spun content has no place here! This type of content is known as “comprehensive.”
While Google’s metrics are often a secret, it is well known that valuable content is key to ranking well. If your content practices deceptive or manipulative behavior, then it can cause your website to rank lower.
Now that you know the basics of Google’s rankings, here are a few tips to develop for your site.
Still stuck on the intricacies of Google’s algorithms? Let Content Dog design a marketing strategy with a wide range of services, from article writing to landing page creation.
Don’t Create Pages With Zero Original Content
From landing pages to about us sections, every page needs to provide some value to your readers. If it has no value, then get rid of it. You can easily conduct an audit of your site and look for relevant and quality content.
Don’t Keyword Stuff
Yes, you know that keywords are important for your page to rank, but any unnecessary keywords, or stuffing of those words, can lead to issues. In the early days of the internet, pages would produce plenty of fluff with keywords to trick the algorithm into ranking the site higher. Today, Google can detect this keyword stuffing and penalize those sites.
No one wants to read a site with nonsensical keywords. If you are guilty of publishing this type of content, stop! Take all of that content and rewrite it as soon as possible. The longer you leave it on your page, the worse results you will have for your website’s ranking.
Related: What is SEO? A Beginner’s Guide
Great Content You Need To Produce
Now that you know what makes bad content, you can do a few things to produce quality content.
Be Informative and Useful
We’ve mentioned this before, but be informative and valuable. If you are writing just to boost your rankings, you are doing it wrong. You want to connect with your readers and engage them with your content.
Provide More Value Than Current Content
The internet is filled with a ton of low-quality websites. You don’t want to add to the garbage barrel of the internet. If you are strapped for ideas, take a look at other people in similar industries. Glance at their content, and find ways to improve on that.
Be Accurate and Credible
You never want to mislead your readers. It is important to fact-check and cite all of your sources. When you are a trustworthy source, then your readers will keep coming back to your site. If you are looking for even more credibility, make sure to include the author’s bio page and some testimonials to verify your accuracy.
Yes, we have circled back to the term “high-quality.” With this, you want to create error-free content that gives the reader a chance to digest the content in an easy-to-read format (think short paragraphs, headers, and bullet points).
Remain Engaging and Focused
Your site should look well-maintained without any distracting pop-up and cluttered sidebars. Make sure to use graphics and images that match your brand. You can then use that to engage your readers to inform and collect those leads. However, don’t overdo the lead generation; it can cause the reader to click away from your site.
While you are working on your site, make sure to check for any of these issues that can cause your site to rank lower, such as:
- Spelling and grammar errors
- Slow page load speeds
- Reading high – aim for Grade 6
- Broken links
- Distracting ads
With a few of these touch-ups, you can ensure that your site can rank in Google’s algorithm. Along with that, a great-looking website without these issues will entice more readers to stay on your site and engage with that content.
While producing high-quality work isn’t rocket science, it is still a skill. Outsourcing your content writing can be an easier way to get the high-quality that you desire. Along with that, you can save some time that can be used to devote to your business. In the long run, you will end up with higher quality work than if you tried to do it by yourself. A content SEO agency can help with your content production so that you never have to worry about creating something that doesn’t meet Google’s standards.
Do you need an agency that can create high-quality content for your website? Content Dog understands the mythical Google algorithm, and we can create content that optimizes your SEO!