The hotel industry is booming! More than 800 hotels opened up in 2020 alone. By the end of 2020, America had more than 5.2 million hotel rooms available to the public. These statistics indicate that you can make money from running a hotel. However, they also suggest that you have stiff competition, regardless of where …
SEO for Hotels: Best SEO Strategies for Hospitality Read More »
Owning a cannabis dispensary requires a great deal of hard work and dedication. However, it can be challenging to reach your target audience without the right digital marketing strategies. If you want to increase your visibility and grow your cannabis business online, SEO is the key! Cannabis SEO will help you improve your website’s ranking …
Cannabis SEO: How to Grow Your Cannabis Business Online Read More »
As the digital landscape continues progressing, companies are leveraging artificial intelligence (AI) to gain a competitive edge in search engine optimization (SEO). One spot that has seen significant growth in recent years is using AI to create and optimize content. Does AI-generated content have the capability to rank on search engine results pages (SERPs)? We …
You’ve probably heard of ChatGPT — the artificial intelligence chatbot that the internet is obsessed with for its ability to create content. The quality of ChatGPT is exceedingly high compared to similar language models and AI programs, which brings the question, “Can we use ChatGPT for SEO and blogging?”. Related: 10 On-Page SEO Ranking Factors …
Google may be the most popular search engine in the world, but there are others. These different search engines can actually provide you with different results. For marketing purposes, it can be helpful to use a variety of search engines to get a more well-rounded picture of how your website is performing. Even though Google …
10 Alternative Search Engines to Use Instead of Google Read More »
The History of Chinese Search Engines In the early days of the internet, Chinese search engines were few and far between. In the late 1990s, several Chinese companies launched search engines, but most struggled to gain traction in a market dominated by international players like Google and Yahoo. Baidu emerged as the clear leader in …
Google consistently updates its algorithm to make the best content easier to find. Recently, Google announced it would be rolling out the “helpful content update” to target sites with high amounts of unhelpful and unsatisfying content written for search engines instead of humans. Google began rolling out the helpful content update on August 25th and …
Google’s Helpful Content Update Means Quality Over Quantity Read More »
Consumers around the globe increasingly rely on access to the internet for their work, entertainment, education, and socialization, and they are more demanding than ever when it comes to the speed and performance of the sites they use. Consumers are also not alone in this, as search engines like Google also have high demands for …
How to Score a 100% on Google Pagespeed Insights Read More »
When you type a query into a search engine, you will find those SERPs (search engine results pages) in a listing. Most people use Google as their primary search engine. If your website does well with Google’s SERPs, it almost always guarantees a boost in organic traffic. In digital marketing, organic traffic is a free …
What Are Google SERPs? Learn to Better Match Search Intent Read More »
When many people think about on-page SEO, they figure it is just adding a few keywords to the page. But it is more than that. While the placement of the keywords does matter, it is not as important as in the past. Today, on-page optimization is not as straightforward as in the past, but it …
It’s 2022, so you may wonder – is it time to say “out with the old” when it comes to affiliate marketing? Or should you continue to invest your valuable time and money? Even though some niches are saturated and breaking into some areas may be impossible, there are still a lot of merits when …
What Is Affiliate Marketing? Is It Still Worth It In 2022?! Read More »
We’ve all seen that page pop up on our screen. It usually says “Oops!” or “Page not found” or sometimes has a picture of a sad face. That’s a 404 error, and it tells us we’ve reached a virtual dead end. 404 errors happen all the time. Unfortunately, they can harm your online business if …
One of the aspects of owning a website is understanding SEO. SEO helps drive more traffic to your website, leads to higher ranks on search engines, and ultimately leads to more sales. Like in marketing, you need to measure your results to know what’s working and what isn’t, which is what an SEO report does. …
If you own a business website, you’ve likely heard about SEO. You’ve maybe even tried to incorporate some SEO tactics into your overall marketing strategy. The good thing about SEO is that it can help your business soar to new heights. But, the downside to SEO is that it can be difficult to figure out. …
The Importance of Keyword Research for SEO Keyword research helps you target the right people and gain insights into what your audience wants to get out of your content. These insights are invaluable when forming your marketing and content strategy. People search keywords to get solutions online—if your content gets in front of those people …
When you create a website, you have the opportunity to target the entire world for your products and services. But, if you own a local business, targeting the entire world isn’t really necessary. Instead, you want to focus on bringing in customers from your local area. The best way to do this is through local …
Have you been searching for more ways to drive traffic to your business’s website? If so, you’ve probably heard of two main strategies for bringing in more website traffic: organic search and paid search. While both organic and paid search can be beneficial for your business, it’s essential to understand the differences between the two. …
Organic SEO vs. Paid Search: What’s the Difference? Read More »
If you’re looking to grow your business in the coming years, you need to focus on SEO. SEO stands for search engine optimization, and many businesses implement SEO strategies to bring traffic to their site, raise brand awareness, and get more customers. Sixty-eight percent of online experiences start with a search engine, and 53.3% of …