When you type a query into a search engine, you will find those SERPs (search engine results pages) in a listing. Most people use Google as their primary search engine. If your website does well with Google’s SERPs, it almost always guarantees a boost in organic traffic. In digital marketing, organic traffic is a free …
What Are Google SERPs? Learn to Better Match Search Intent Read More »
When many people think about on-page SEO, they figure it is just adding a few keywords to the page. But it is more than that. While the placement of the keywords does matter, it is not as important as in the past. Today, on-page optimization is not as straightforward as in the past, but it …
It’s 2022, so you may wonder – is it time to say “out with the old” when it comes to affiliate marketing? Or should you continue to invest your valuable time and money? Even though some niches are saturated and breaking into some areas may be impossible, there are still a lot of merits when …
What Is Affiliate Marketing? Is It Still Worth It In 2022?! Read More »
We’ve all seen that page pop up on our screen. It usually says “Oops!” or “Page not found” or sometimes has a picture of a sad face. That’s a 404 error, and it tells us we’ve reached a virtual dead end. 404 errors happen all the time. Unfortunately, they can harm your online business if …
One of the aspects of owning a website is understanding SEO. SEO helps drive more traffic to your website, leads to higher ranks on search engines, and ultimately leads to more sales. Like in marketing, you need to measure your results to know what’s working and what isn’t, which is what an SEO report does. …
If you own a business website, you’ve likely heard about SEO. You’ve maybe even tried to incorporate some SEO tactics into your overall marketing strategy. The good thing about SEO is that it can help your business soar to new heights. But, the downside to SEO is that it can be difficult to figure out. …
If you want your business to show up in the search results, you need to focus on keyword research. Despite all of the changes Google has made to its SEO algorithm over the years, one aspect that remains consistent is the importance of keywords. Keywords help users find your website, and they help search engines …
When you create a website, you have the opportunity to target the entire world for your products and services. But, if you own a local business, targeting the entire world isn’t really necessary. Instead, you want to focus on bringing in customers from your local area. The best way to do this is through local …
Have you been searching for more ways to drive traffic to your business’s website? If so, you’ve probably heard of two main strategies for bringing in more website traffic: organic search and paid search. While both organic and paid search can be beneficial for your business, it’s essential to understand the differences between the two. …
Organic SEO vs. Paid Search: What’s the Difference? Read More »
If you’re looking to grow your business in the coming years, you need to focus on SEO. SEO stands for search engine optimization, and many businesses implement SEO strategies to bring traffic to their site, raise brand awareness, and get more customers. Sixty-eight percent of online experiences start with a search engine, and 53.3% of …