SEO

Google’s Helpful Content Update Means Quality Over Quantity

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Google consistently updates its algorithm to make the best content easier to find. Recently, Google announced it would be rolling out the “helpful content update” to target sites with high amounts of unhelpful and unsatisfying content written for search engines instead of humans.  Google began rolling out the helpful content update on August 25th and …

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What is Local SEO?

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When you create a website, you have the opportunity to target the entire world for your products and services. But, if you own a local business, targeting the entire world isn’t really necessary.  Instead, you want to focus on bringing in customers from your local area. The best way to do this is through local …

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Organic SEO vs. Paid Search: What’s the Difference?

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Have you been searching for more ways to drive traffic to your business’s website? If so, you’ve probably heard of two main strategies for bringing in more website traffic: organic search and paid search. While both organic and paid search can be beneficial for your business, it’s essential to understand the differences between the two.  …

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