If you own a business website, you’ve likely heard about SEO. You’ve maybe even tried to incorporate some SEO tactics into your overall marketing strategy.
The good thing about SEO is that it can help your business soar to new heights. But, the downside to SEO is that it can be difficult to figure out. If you don’t get a solid grasp on SEO quickly, you’ll have trouble getting your website off the ground.
This is where SEO agencies come into play. SEO agencies are compromised of a team of experts who can help your website rank for certain keywords faster. Of course, hiring an SEO agency costs money.
Is it worth the cost? The answer is yes. Read on to learn about the benefits of hiring an SEO agency.
Save Time
One of the biggest benefits of hiring an SEO agency is that it will save you time. As a business owner, you know better than anyone that time is money.
SEO is an ongoing process that requires hours of optimization, research, and upkeep. When you outsource your SEO work, you get a team of experts behind your brand, and you free up more time to focus on other business tasks.
An SEO-agency can take care of all the time-consuming tasks needed for search optimization, including:
- Creating customized meta data
- Performing keyword research
- Creating a strategic inbound and outbound linking plan
- Implementing changes to your website
- Creating high-quality, optimized blog content
- Monitoring your website for performance issues
Many SEO agencies can also help with writing landing pages, product descriptions, and other forms of content.
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Save Money
Many businesses are wary about investing in an SEO agency because they’re worried it’ll eat up a large chunk of their marketing budget.
However, taking care of SEO yourself will involve investing in an entire in-house team of SEO professionals. In addition to worrying about hiring more employees and finding room in your budget for salaries and benefits, doing SEO yourself also requires an ongoing investment in software, online tools, and other equipment that will help you stay up to speed.
By hiring an SEO agency, you’ll have access to a robust team of experts who can offer all of the necessary resources at a lower cost. Plus, you only need to pay these fees when you need help with your SEO strategy. With the ability to tap SEO agencies only when you need them, you’ll be able to better plan your budget for the year.
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They Have Experience Working With Brands Like Yours
Another great thing about working with SEO agencies is that many of them have experience working with brands just like yours.
Many SEO companies have an industries page that highlights the types of companies they work with. A professional SEO agency will have experience helping other brands just like yours rise to page one in Google. And they can do the same thing for your brand.
They’ll also know how to combine your expectations with their proven strategies to create an SEO campaign that’s customized to your brand. Here are some ways their experience working with similar brands will help you:
- The SEO agency can point to case studies to demonstrate the effectiveness of their campaigns
- They can pinpoint key performance indicators and target audiences that matter to your brand
- They can reference previous competitor analysis, keyword research, and content
- They can focus on your brand’s search intent to create high-value, conversion-ready content that speaks to your audience at every state in the sales funnel
With customized strategies tailored to your brand, an SEO agency can help your company grow like never before.
They Have Industry Expertise
As we mentioned at the beginning of this article, learning SEO can be a time-consuming and difficult task. Not only is there a lot of information to learn, but the SEO world is constantly evolving.
Google continues to update its algorithm regularly, and what may work for your website one day may not work the next day. This is why it’s so important to have industry experts by your side. Hiring an SEO agency means you get access to professionals who are skilled in research, content development, and other aspects of SEO that will help your business grow.
SEO professionals can help your brand with:
- Diagnosing issues that are causing your site to drop in the search rankings
- Monitoring the news for algorithm updates that may affect your site ranking
- Providing content development advice
- Using the latest technology and tools to research keywords, meta data, and other important technical SEO elements
- Monitoring the health of your website for traffic drops, indexing, and more
Hiring an SEO agency means taking the guesswork out of what is and isn’t working for your website. Through an agency’s expert knowledge, you’ll be able to gain key insights into what you need to do to improve your site.
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Gain Valuable Data and Analytics to Grow Your Entire Business
SEO agencies can also provide you with valuable data that will help you grow every part of your business. An SEO agency can help you gain insights on:
- Target customers and preferred keywords
- The search intent of your buyers
- Click-through rates and impressions
- The type of content that’s leading conversions
- What multi-channel strategies are helping your business grow the most
These are just a few examples. With this data in hand, you’ll be able to improve your entire marketing strategy.
Are You Ready to Hire an SEO Agency?
As you can see, hiring an SEO agency offers plenty of benefits. There are hundreds of SEO agencies in the US, so it’s vital that you do your research to find the right one.
Look for SEO agencies that can speak to the work they’ve done with previous clients.
If you’re looking to hire a professional SEO agency that specializes in content creation, contact Content Dog today!
Last Updated on March 11, 2022 by Hilda Wong