Did you know cannabis sales in the United States are expected to reach a staggering $26 billion by 2026? However, it’s important to remember that selling cannabis products isn’t the only way to make cash in this market.
People are in need of experts to keep them informed of the rapidly changing nature of the cannabis industry. That means that if you have the knowledge and skill, you could make cash as a cannabis blogger.
But how do you write blogs? And what goes into monetizing them?
In this guide, we’ll be discussing the answer to these questions and more. After you finish reading, you’ll know everything about how to write cannabis blogs in a way that makes you money.
1. Choose Your Cannabis Subject
You might be tempted to start covering every cannabis subject under the sun. It would help if you fought against this temptation. Instead of choosing a broad topic that appeals to no one, hone in on a more niche subject.
For example, you could try reviewing organic cannabis products for people that care about environmental stability from their cannabis products.
Or, you could focus on cannabis legislation in places where it’s changing rapidly. Brainstorm precisely what you want your blog to be and who it can appeal to.
2. Find a Blog Platform
Next, it’s time to register for a blogging platform. If you want to do this from scratch, you must write a domain name and create a website. Alternatively, you can use one of the many popular blogging platforms to make things easier. Some good options include:
Each of these options comes with its pros and cons, so make sure you do your research to find the best choice for your needs. Also, keep in mind that it’s not an exhaustive list, so keep exploring to find more.
Related: How to Build Internal Links For SEO (The Right Way)
3. Write the Content
Next, it’s time to write the content. Before writing, you should make sure to decide on the tone of voice for your blogs. Do you want to be light-hearted and humorous? Or serious and informative? Make sure you do a lot of research beforehand on whatever subjects.
The more credible external links you can include in your cannabis blogs, the more authoritative they’ll read. It’s recommended that you have at least three blogs when you first publish your blogs. From there, you should come up with a regular publishing schedule.
You can do this by creating the content beforehand, so you aren’t on a tight deadline. And make sure you avoid these five common mistakes new bloggers make when creating content.
Need help figuring out how to start writing content? Read this blog to discover the secret to great long-form content for cannabis blogs.
4. Build Excitement Around the Launch
You know the phrase, ‘If you build it, they will come’? Sadly, this doesn’t apply to cannabis blogs. Just because you write quality blog posts doesn’t mean people will find them. So how do you build up excitement over the launch of your blog?
The best way is to gather a following on social media. Over 4.48 billion people around the world use social media. This is a huge market to tap into.
Once you get the next, set a definite date and time for the launch of your blog. Make sure you post about the launch frequently to excite your followers. Not sure how to go about marketing your blog on social media? In this guide, we walk you through everything you need to know.
Related: 27 Key Social Media Advertising Statistics
Ways to Make Money Off Your Cannabis Blog
Now that your cannabis blog is off the ground, you’re likely curious about how you can start making money off of it. Here are some of the common ways you can begin to monetize the success of your blog:
- Run ads on your cannabis blog
- Use affiliate marketing to promote products and brands
- Sell merchandise
- Sell cannabis products
- Sponsor certain posts, videos, or podcasts
- Create an event and sell tickets
- Ask for donations from your readership
Don’t be afraid to get creative when monetizing your cannabis blog. For example, you might use your expertise to offer consulting services.
Consider Hiring Professionals to Write Your Cannabis Blogs
What is the hardest part of running a cannabis blog? Doing all the research and writing the content! While writing all the content for your cannabis blog is feasible initially, this strategy isn’t sustainable.
The more your cannabis website grows, the more responsibility you will need to handle. Unfortunately, this doesn’t always leave you with a lot of time to create quality content. The good news is that it’s easy to outsource your writing to experienced cannabis writing professionals.
What’s more, if they’re SEO professionals, then they can optimize the content to make it rank higher on search engines. This allows you to focus on other aspects of your business to make your cannabis blog even more popular.
When hiring writing professionals, it’s vital to make sure that they specialize in cannabis blogs. Check out this page to learn how Content Dog can help you create great blogs for this industry.
Related: The Benefits of Hiring An SEO Agency
The Importance of Quality Cannabis Blogs
As we mentioned at the start of the article, the cannabis industry seems to be changing almost on a weekly basis. Every day new products are coming out that could use reviewing by an up-and-coming cannabis blog writer.
Or, you can keep your readers updated on legislation changes or health studies surrounding cannabis. However, an essential factor when writing cannabis blogs is to focus on quality.
Find your niche in the cannabis market and concentrate on writing material that provides value to your readers. When you combine this with a comprehensive marketing strategy, you improve your chances of being able to make some money through cannabis blogging.