Owning a cannabis dispensary requires a great deal of hard work and dedication. However, it can be challenging to reach your target audience without the right digital marketing strategies. If you want to increase your visibility and grow your cannabis business online, SEO is the key!
Cannabis SEO will help you improve your website’s ranking on search engine results pages, allowing more potential customers to find you. We will discuss the best long-term strategies for cannabis SEO and how to use them to boost your business.
What Is Cannabis SEO?
Cannabis SEO optimizes your website to increase its visibility on search engine results pages (SERPs). It involves keyword research, link building, and content marketing techniques. By improving your website’s SEO, you can attract more visitors from organic (non-paid) search results, quickly bringing in more potential customers.
Believe it or not, the SEO tactics we mentioned are similar to any business. Nonetheless, there are certain intricacies in the cannabis industry, which can sometimes be a bit more complex than other markets. We take the time to know the policies and procedures that protect your business long-term while reaching your goals.
For example, making medical claims about CBD on your website could result in a penalty from Google because it’s illegal. Most CBD drugs don’t have FDA approval meaning it lacks evidence that the medical claims have merit.
It’s crucial to be aware of the legal regulations around cannabis before making any claims that can adversely affect your organic search engine rankings and reduce trust in your site.
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Also, paid ads may not work as a solution. Many platforms don’t yet allow cannabis advertising. Google, however, enables CBD advertisers to serve ads in California, Colorado, and Puerto Rico. To become eligible, they must complete a certification through Google. Due to this, SEO is your best bet for driving more traffic to your target audience on your website.
We will help you own your marketing along with SEO. We can create nurturing email sequences and fantastic SEO-optimized product descriptions, articles, and landing page content that converts. We can even help you communicate updates, discounts, and new product releases with a customized newsletter.
Our goal with any SEO strategy is to create content that meets the needs of our client’s prospective and current customers. We want our content to create new brand advocates alongside online and walk-in customers.
How Does It Work?
Before the content creation process starts, our team begins by identifying the problem your product aims to solve. The next step is identifying the educational intent of the user. We want your readers to trust your content and feel that it educates and offers value, so they will continue to visit your site whenever they have a related question.
Once we understand the user’s educational intent, our team builds a tailored content strategy for your brand. We create content around topics and keywords that your users are searching for. The content we create can establish a rapport with your customers before you meet them or before they make a purchase.
We use a mixture of off-page, on-page, and technical SEO tactics to increase website visibility (brand awareness) and organic search engine rankings.
Off-Page and On-Page SEO
Off-page SEO involves link building (links from other related sites to your), content promotion, and social media marketing. These activities improve your website’s visibility on SERPs, allowing more potential customers to find you.
On-page SEO involves optimizing your website’s content, structure, and code to make it easier for search engines to crawl. It includes keyword research, title tag optimization, and optimizing content for target keywords.
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Technical SEO is the task of optimizing a website’s architecture and code. Improving page speed, creating an XML sitemap, and optimizing internal linking fall into this category. Technical SEO ensures that your website is crawlable and indexable by search engine spiders, improving your website’s visibility on SERPs.
Cannabis SEO Strategies for Unlocking Your Business’s Success
We have compiled our best strategies for achieving SEO results for our clients below:
Understanding User Intent
The best way to determine user intent is to talk to your customer base. You can ask them what they need help with. But how do you determine what your prospective customers need help with? That’s where keyword research and review of the content in SERPs come in.
We perform keyword research to discover search intent and query volumes. We use a keyword search tool to find the best long and short-tail keywords for your website to rank higher in SERPs. We then craft content ideas that will capture their attention and drive them to your website.
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Research Content in SERPs
We also look at the content types in SERPs (Search Engine Results Pages) for the keywords we’ve identified. It is an integral part of our process because it tells us what content types are already performing well for the target keywords. Knowing what’s performing well can help us craft competitive content.
Need help streamlining cannabis SEO for your brand? Contact us today, and let us take the guesswork out of the process.
So, How Can You Use Cannabis SEO to Grow Your Business Online?
Cannabis SEO can increase website visibility (brand awareness) and organic search engine ranking. By understanding your target audience’s intent and creating content around topics they are searching for, you can build a rapport with your customers before they make a purchase.
Overall, cannabis SEO is an essential part of any successful online marketing strategy. To accomplish this, you will need the help of a well-experienced marketing team with proven success ratings.
Last Updated on April 9, 2023 by Hilda Wong